Category

Loyalty

AirlineLoyalty

Up, Up and Away

Frequent flyer programmes have been helping to wing us around the globe for more than 30 years. Now, airlines are switching their programmes from ‘miles travelled’ to ‘money spent’ in droves. We look at three of the biggest airline Loyalty…
mickbrady
6th May 2019
Custom PublishingFMCGLoyalty

Loyalty in a Fast Moving World

The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn.…
mickbrady
6th April 2019
LoyaltyMeasurement

Measuring Customer Loyalty

Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…
Amie Peters
3rd January 2019
LoyaltyMeasurementMillennials

Millennials and Loyalty

There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…
mickbrady
5th November 2018