It’s fair to say that brands across Ireland have come to the reality that throwing points and rewards at customers in the hope that it will keep them coming back, and make them more loyal, is not the quick fix…
Amie Peters17th May 2019
The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn.…
mickbrady6th April 2019
At All About Loyalty we often speak about member participation as being the holy grail of loyalty programmes – getting more customers to engage with your programme means higher levels of commitment and loyalty. So will the integration of mobile…
mickbrady5th March 2019
Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…
Amie Peters3rd January 2019
The customer landscape has changed so much in the last few years, and majority of Irish businesses are now focusing their attention on retaining their existing customers and driving higher levels of loyalty from their customers. Here are All About…
mickbrady5th December 2018
There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…
mickbrady5th November 2018
They make most of the household spending choices; need an endless supply of products, and will keep their job for the rest of their lives. Is it any wonder that mothers are the focus of intensive brand loyalty campaigns? Building…
Amie Peters27th July 2018
As customers’ expectations rise, financial institutions that want to get ahead of the game are developing sophisticated cross-channel customer loyalty programmes that leverage web, custom content and reward strategies to engage with existing customers, build brand awareness and generate new…
mickbrady6th September 2015
The luxury car market is on the rise again with premium brands such as Porsche, BMW, Mercedes Benz, Audi and Volkswagen seeing record sales worldwide. Interestingly a majority of the global high-end brands see China as their most important growth…
mickbrady5th September 2015