Custom PublishingFMCGLoyalty

Loyalty in a Fast Moving World

The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn.…
6th April 2019

Measuring Customer Loyalty

Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…
Amie Peters
3rd January 2019

Millennials and Loyalty

There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…
5th November 2018
Financial ServicesLoyalty

Loyalty in a Financial Firestorm

As customers’ expectations rise, financial institutions that want to get ahead of the game are developing sophisticated cross-channel customer loyalty programmes that leverage web, custom content and reward strategies to engage with existing customers, build brand awareness and generate new…
6th September 2015

Top Marques

The luxury car market is on the rise again with premium brands such as Porsche, BMW, Mercedes Benz, Audi and Volkswagen seeing record sales worldwide. Interestingly a majority of the global high-end brands see China as their most important growth…
5th September 2015