Loyalty Archives - Page 2 of 3

Loyalty Retention

Podcast: Let’s Talk Loyalty with Leanne Papaioannou

“Let’s Talk Loyalty” is an industry podcast hosted by Paula Thomas for loyalty marketing professionals to listen to and discuss the latest ideas and marketing insights from loyalty specialists around the world. Chilli Pepper's very own Leanne Papaioannou spoke on…

Amie Peters10th March 2023

All About Loyalty Loyalty

Your New Years Loyalty Resolutions

The final quarter of the year is now in full swing, and with that brings a lot of planning for the year ahead. And if you're planning on making any resolutions for your Loyalty Programme next year, we have some…

Amie Peters1st January 2023

Customer Engagement Loyalty

Harness the power of fan loyalty

Irish Sports fans are renowned for being amongst the best, in the world. The true power of their fandom can span industries and was evident most recently with, Zombie, a 24-year-old song by Irish group The Cranberries reaching number 1…

Amie Peters20th December 2022

All About Loyalty Loyalty

Is your loyalty programme ready for a New Year kick start?

Many businesses are looking to use the next couple of months to plan their loyalty programmes for the year ahead. This is a great opportunity for you to use our Loyalty Audit Snapshot which you can work through with your…

Amie Peters25th November 2022

Loyalty Retention

If marketers bombard and beg customers to switch providers, are they discouraging loyalty?

Irish consumers are being overwhelmed with switch campaigns. But what’s incentivising customers to stay once you land them? And how do you strike the balance between acquiring and holding onto customers? Over the past few years, “switch” has become a…

Amie Peters6th September 2019

Customer Engagement Loyalty

Points for Action: Going Beyond the Transaction

Loyalty Programmes have gone far beyond coffee stamps and money-off vouchers as a way to reward customers. Innovative, forward-thinking brands are constantly finding ways to connect with their customers in a far more meaningful manner and in some instances are…

Amie Peters8th July 2019

Loyalty

Want a successful Loyalty Programme – Beware the misconceptions

Everyone knows the theory of customer loyalty: A business that retains its customers for longer usually makes more money from them at a lower cost than one that is constantly paying to acquire new customers. Actually doing it - the…

mickbrady5th June 2019

Incentive Loyalty Loyalty Rewards

Rewards Redefined: Why the right rewards are essential for Loyalty Programme Success

Over the past couple of years, Brands have come to the realisation that throwing a whole host of rewards at customers in the hope that it will make them more loyal, is not the quick fix that they had hoped…

Amie Peters17th May 2019

Airline Loyalty

Up, Up and Away

Frequent flyer programmes have been helping to wing us around the globe for more than 30 years. Now, airlines are switching their programmes from ‘miles travelled’ to ‘money spent’ in droves. We look at three of the biggest airline Loyalty…

mickbrady6th May 2019

Custom Publishing FMCG Loyalty

Loyalty in a Fast Moving World

The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn.…

mickbrady6th April 2019