Redefining Loyalty

The Loyalty Performance Index helps retailers benchmark themselves
against other retail loyalty programmes in the market.

 

Dulux Trade Points

Helping Dulux Paints Ireland get closer to their customers.

 

Topaz: Play or Park

Gamification changes the loyalty game completely
for Ireland’s largest fuels & convenience retailer.

 

Electric Ireland

Delivering explicit value to drive customer loyalty.

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Ireland’s only dedicated Strategic Loyalty Agency

Chilli Pepper is Ireland’s only dedicated strategic customer loyalty agency, with a strong focus on commercially sound strategies that help organisations build deeper, more profitable and more long-term relationships with their customers.

Who We Are What We Do

RECENT NEWS, THINKING & WORK

17th May 2019 in Incentive, Loyalty, Rewards

Loyalty rewards programmes live or die on the strength of the rewards offered

It’s fair to say that brands across Ireland have come to the reality that throwing points and rewards at customers in the hope that it will keep them coming back, and make them more loyal, is not the quick fix…
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8th March 2017 in Customer Engagement, Loyalty

A league of their own: How sports clubs harness the power of fan loyalty

Sport clubs have the most loyal fans in the world, so is it any wonder that they are leaders in innovations in Loyalty Programmes? Imagine making a product that frequently lets its customers down, that causes grown men to cry…
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DULUX TRADE POINTS

Dulux tasked Chilli Pepper to identify a commercial strategy that would build stronger relationships with retailers, focused on collaboration and business support, and help them get closer to the end decision maker – the decorator.

We applied our proprietary four-stage Strategic Loyalty Process, which resulted in a global market-first – the Dulux Trade Points loyalty programme.

REDEFINING LOYALTY

Download Ireland’s Loyalty Performance Index

This unique research model has been developed to identify loyalty winners and provide useful benchmarking data for any brands currently running or planning to embark on a loyalty programme.

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All About Loyalty Magazine

Ireland’s only dedicated loyalty magazine, All About Loyalty, is essential reading for loyalty, retention, and content innovators who are looking to retain their existing customers and drive more loyalty from them.

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LOYALTY PERFORMANCE INDEX: RETAIL LOYALTY PROGRAMMES AT A HIGH IN IRELAND

Leanne Papaioannou, Managing Director of Chilli Pepper and Gerard O’Neill, Chairman of Amárach Research discuss the results of the Loyalty Performance Index focussed on Irish Retail Loyalty Programmes.

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Want to become a better loyalty innovator and receive the latest thinking for how your organisation can create stronger, more effective customer relationships? Subscribe to our Redefining Loyalty email newsletter today.

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