Redefining Loyalty

The Loyalty Performance Index helps retailers benchmark themselves
against other retail loyalty programmes in the market.

Topaz: Play or Park

Gamification changes the loyalty game completely
for Ireland’s largest fuels & convenience retailer.

Electric Ireland

Delivering explicit value to drive customer loyalty.

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Ireland’s only dedicated Strategic Loyalty Agency

Chilli Pepper is Ireland’s only dedicated strategic customer loyalty agency, with a strong focus on commercially sound strategies that help organisations build deeper, more profitable and more long-term relationships with their customers.

Who We Are  What We Do

RECENT NEWS, THINKING & WORK

8th August 2016 in Customer Engagement, Loyalty

Points for Action: Going Beyond the Transaction

Loyalty Programmes have gone far beyond coffee stamps and money-off vouchers as a way to reward customers. Innovative, forward-thinking brands are constantly finding ways to connect with their customers in a far more meaningful manner and in some instances are…

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27th July 2016 in Customer Engagement, Loyalty

Keeping Mum – Building Brand Loyalty with Mothers

They make most of the household spending choices; need an endless supply of products, and will keep their job for the rest of their lives. Is it any wonder that mothers are the focus of intensive brand loyalty campaigns? Building…

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ARNOTTS

Chilli Pepper created a no limits Loyalty Strategy for Arnott’s biggest fans, resulting in the launch of the Arnotts Wonder Card which is leading the way of ‘no restrictions’ Loyalty Programmes in Ireland.

REDEFINING LOYALTY

Download Ireland’s Loyalty Performance Index

This unique research model has been developed to identify loyalty winners and provide useful benchmarking data for any brands currently running or planning to embark on a loyalty programme.

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All About Loyalty Magazine

Ireland’s only dedicated loyalty magazine, All About Loyalty, is essential reading for loyalty, retention, and content innovators who are looking to retain their existing customers and drive more loyalty from them.

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LOYALTY PERFORMANCE INDEX: RETAIL LOYALTY PROGRAMMES AT A HIGH IN IRELAND

Leanne Papaioannou, Managing Director of Chilli Pepper and Gerard O’Neill, Chairman of Amárach Research discuss the results of the Loyalty Performance Index focussed on Irish Retail Loyalty Programmes.

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Want to become a better loyalty innovator and receive the latest thinking for how your organisation can create stronger, more effective customer relationships? Subscribe to our Redefining Loyalty email newsletter today.

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