Redefining Loyalty

The Loyalty Performance Index helps retailers benchmark themselves
against other retail loyalty programmes in the market.

 

Topaz: Play or Park

Gamification changes the loyalty game completely
for Ireland’s largest fuels & convenience retailer.

 

Electric Ireland

Delivering explicit value to drive customer loyalty.

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Ireland’s only dedicated Strategic Loyalty Agency

Chilli Pepper is Ireland’s only dedicated strategic customer loyalty agency, with a strong focus on commercially sound strategies that help organisations build deeper, more profitable and more long-term relationships with their customers.

Who We Are What We Do

RECENT NEWS, THINKING & WORK

6th November 2016 in Loyalty, Retention

If marketers bombard and beg customers to switch providers, are they discouraging loyalty?

Irish consumers are being overwhelmed with switch campaigns. But what’s incentivising customers to stay once you land them? And how do you strike the balance between acquiring and holding onto customers? Over the past few years, “switch” has become a…

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7th September 2016 in Customer Engagement, Loyalty, Retention

5 Reasons to drop ‘Scheme’ from Marketing Speak

“Scheme” is one of the most used words in the loyalty industry and one that we want to remove from your lexicon. When we hear business and marketing leaders use this word when launching their customer loyalty efforts, it makes…

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ARNOTTS

Chilli Pepper created a no limits Loyalty Strategy for Arnott’s biggest fans, resulting in the launch of the Arnotts Wonder Card which is leading the way of ‘no restrictions’ Loyalty Programmes in Ireland.

REDEFINING LOYALTY

Download Ireland’s Loyalty Performance Index

This unique research model has been developed to identify loyalty winners and provide useful benchmarking data for any brands currently running or planning to embark on a loyalty programme.

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All About Loyalty Magazine

Ireland’s only dedicated loyalty magazine, All About Loyalty, is essential reading for loyalty, retention, and content innovators who are looking to retain their existing customers and drive more loyalty from them.

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LOYALTY PERFORMANCE INDEX: RETAIL LOYALTY PROGRAMMES AT A HIGH IN IRELAND

Leanne Papaioannou, Managing Director of Chilli Pepper and Gerard O’Neill, Chairman of Amárach Research discuss the results of the Loyalty Performance Index focussed on Irish Retail Loyalty Programmes.

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Want to become a better loyalty innovator and receive the latest thinking for how your organisation can create stronger, more effective customer relationships? Subscribe to our Redefining Loyalty email newsletter today.

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