Redefining Loyalty

The Loyalty Performance Index helps retailers benchmark themselves
against other retail loyalty programmes in the market.


Dulux Trade Points

Helping Dulux Paints Ireland get closer to their customers.


Topaz: Play or Park

Gamification changes the loyalty game completely
for Ireland’s largest fuels & convenience retailer.


Electric Ireland

Delivering explicit value to drive customer loyalty.


Ireland’s only dedicated Strategic Loyalty Agency

Chilli Pepper is Ireland’s only dedicated strategic customer loyalty agency, with a strong focus on commercially sound strategies that help organisations build deeper, more profitable and more long-term relationships with their customers.

Who We Are What We Do


31st October 2019 in Loyalty, Retention

Podcast: Let’s Talk Loyalty Episode 8 with Leanne Papaioannou

“Let’s Talk Loyalty” is an industry podcast hosted by Paula Thomas for loyalty marketing professionals to listen to and discuss the latest ideas and marketing insights from loyalty specialists around the world. Chilli Pepper's very own Leanne Papaioannou spoke on…
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29th October 2019 in All About Loyalty, Loyalty

Your New Years Loyalty Resolutions

The final quarter of the year is now in full swing, and with that brings a lot of planning for the year ahead. And if you're planning on making any resolutions for your Loyalty Programme next year, we have some…
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Dulux tasked Chilli Pepper to identify a commercial strategy that would build stronger relationships with retailers, focused on collaboration and business support, and help them get closer to the end decision maker – the decorator.

We applied our proprietary four-stage Strategic Loyalty Process, which resulted in a global market-first – the Dulux Trade Points loyalty programme.



Leanne Papaioannou, Managing Director of Chilli Pepper talks with Paula Thomas on her loyalty podcast Let’s Talk Loyalty

Listen Here

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This unique research model has been developed to identify loyalty winners and provide useful benchmarking data for any brands currently running or planning to embark on a loyalty programme.


All About Loyalty Magazine

Ireland’s only dedicated loyalty magazine, All About Loyalty, is essential reading for loyalty, retention, and content innovators who are looking to retain their existing customers and drive more loyalty from them.

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