Chilli Pepper is Ireland’s only dedicated strategic customer loyalty agency, with a strong focus on commercially sound strategies that help organisations build deeper, more profitable and more long-term relationships with their customers.

We focus on customer insights, metrics and commercials to develop bespoke strategies that are rooted in genuine customer understanding, are easily and readily measurable, and are designed to deliver increased customer loyalty to contribute to the core financial objectives of your business.

We provide an innovative, yet uncomplicated insight into customer loyalty, customer experience and customer engagement strategies by following a proven strategic process to deliver hardworking, commercially successful strategies that build loyalty from your customers.

And all of this is delivered by a team that lives and breathes customer loyalty, and that places the customer first in our own day-to-day client interactions.

Our Approach

We have a simple philosophy when it comes to all of the disciplines we offer – a minute of thinking is better than an hour of doing. In other words, we adopt a forensically strategic approach to defining what your real customer issues are and how these feed into generating customer loyalty – before commencing strategy development and implementation on your behalf.

Strategy First

strategy first delivers success for our clients

STRATEGY FIRST DELIVERS SUCCESS FOR OUR CLIENTS

Integrated customer strategies is what we do – full stop.

Chilli Pepper is Ireland’s only dedicated strategic customer loyalty agency, taking a completely holistic view of all the facets of your business that impinge on customer loyalty.

It is more important than ever that a robust strategic framework is in place – driven by solid insights – before developing your tactical loyalty solutions.

We, therefore, put all aspects of the customer at the heart of our strategies, leading the drive to change customer behaviours in a way that delivers genuine loyalty, and that are commercially sound and true to your brand.

Commercial Intelligence

Unlike other disciplines, customer strategies allow you to develop activities that can be tracked from conception to completion, delivering a completely measurable return on your investment.

Our passion lies in developing robust Commercial Business Cases that assist you in getting your customer strategies over the line with your Board of Directors.

As a result, we are ruthlessly results focused, and have a philosophy of treating your budget as if it were our own, making every euro go as far as possible to deliver the required outcomes.

Chilli Pepper Strategy Wheel

Customer Innovation

‘Redefining Loyalty’ is the platform that informs everything we do. We understand that every single customer touch point with your organisation can be a loyalty issue, and take a holistic view to how you can optimise the value of each and every customer.

We understand that customer loyalty is the end result of three strategic components – customer loyalty strategy, customer experience strategy and customer engagement strategy – all of which are geared towards delivering genuine customer loyalty.

In other words, loyalty is the result of providing a seamlessly integrated loyalty strategy, brilliant customer experiences and relevant engagement with your customers, all to acknowledge how much you appreciate their business – at every single interaction with them.

Our Team

LEANNE PAPAIOANNOU
LEANNE PAPAIOANNOU
Managing Director

Chilli Pepper was established in 2005 by Leanne in response to the need for dedicated strategic customer loyalty expertise in the Irish market.

With more than 15 years in customer loyalty, she has extensive experience in this field and is deeply passionate about every aspect of the business that impacts on customer loyalty and drives better commercial outcomes for her clients.

Leanne is an internationally renowned customer loyalty professional and has helped countless forward-thinking companies to achieve new heights by adopting her customer-focused strategies. Her strengths lie in innovative strategic thinking, exceptional leadership skills and an ability to work with senior leaders to deliver commercially successful strategies.

She is also a keynote speaker in Ireland and abroad, sharing global loyalty trends to assist participants with retaining their customers and keeping them loyal in an ever-changing world. To invite Leanne to speak at your event, email speaker@chillipepper.ie

Amie Peters
AMIE PETERS
Consultant

Amie is a senior marketing consultant whose commitment to delivering large scale customer projects is a huge asset to our clients and the Chilli Pepper team. Having held senior management positions on both the client and agency side, she leverages her 17 years’ of experience in the media, marketing and creative industries, to translate our clients’ needs into highly-effective customer projects and campaigns that work.

Amie acquired board level experience having been invited to participate on the Data Ireland and Irish Direct Marketing Association boards. Through her leadership of the Direct Mail industry with An Post, she is a big believer in the power of integrated communications and is a lover of data, insights and tailored communications strategies which she constantly delivers for our clients.

BRENDAN KEANE
BRENDAN KEANE
Customer Engagement Strategist

As a senior writer, engagement and communications strategist with more than 20 years’ experience in the customer communications industry, Brendan has a unique ability to translate our customer strategies into dialogue that resonates with customers and facilitates true customer engagement.

A strategist first and writer second, he invests huge amounts of time in getting to understand the true business issues of our clients, before recommending optimum engagement strategies across a broad range of channels and media.

CLAIRE O'SULLIVAN
CLAIRE O’SULLIVAN
Project Implementation Manager

Claire has worked within the loyalty industry for 6 years where she has mastered the execution and delivery of highly strategic customer loyalty projects.

Having worked for Nectar, the UK’s largest loyalty programme, Claire understands the importance of customer insights in developing relevant, rewarding and impactful strategies that benefit both client and consumer. Claire has successfully managed an array of international FMCG clients such as Nestlé, Innocent Drinks, Red Bull and Heinz, where she had implemented and executed highly targeted communications campaigns across numerous media platforms.

With a firm belief in putting the customer at the heart of everything she does when delivering customer loyalty, experience and engagement strategies, Claire’s approach demonstrates her commitment to the customer and the projects that she delivers.

TRISH KELLY
Customer Experience Visualiser

Trish is an award-winning, highly experienced, design professional specialising in delivering high quality, creative and efficient design solutions, particularly in the area of customer loyalty and customer experience mapping.

With almost 20 years’ experience in agency life, she has worked with a wide range of blue-chip Irish and UK brands and plays an integral role for Chilli Pepper in creating clear and concise journey mapping, along with bringing loyalty wireframes to life for our clients.

Partners

We are huge advocates of the power of partnership, and two of our partners merit special mention.

Zahra-media-group

Zahra Media Group produces bespoke content for leading Irish brands that is delivered online, via mobile and custom magazines. We work closely with Zahra to produce content for many of our clients who are looking to deepen their engagement with their customers in a meaningful and measurable way.

In addition, Zahra are our co-publishers of All About Loyalty, the only dedicated loyalty magazine in Ireland, which is essential reading for loyalty, retention and content innovators everywhere, and keeps our clients up-to-speed with the ever-changing world of loyalty.

Amarach Research

Amárach Research is one of Ireland’s most successful research companies, and we have worked alongside them on countless occasions to help develop the insights that are the starting block of our customer strategies.

Amárach has provided the research capability to help Chilli Pepper develop Ireland’s first ever independent Loyalty Performance Index, which provides useful benchmarking data for any Irish brand currently running or planning to embark on a loyalty programme.

Clients

We have worked across the full spectrum of industries – whether B2B or B2C – including
Retail, Utilities, Financial Services, Healthcare and Pharmaceuticals, to name a few.

Topaz
COTY
Electric Ireland
Arnotts
Bon Secours
Bank of Ireland

Centra
irish Life
Dulux
post
SuperValu
Elverys

Eircom
Dublin Bus
boi_global
Aviva
Lloyds
Gaa

Highlights & Accolades

Highlights: We love all things loyalty and so are consistently looking for ways to break new ground by bringing loyalty to the fore as a vital business issue, as opposed to simply a marketing issue.

As a result, we invest in initiatives that help our clients stay on top of the ever-changing world of loyalty, these include:

Accolades: Our clients have amassed a wealth of independent awards and accolades by successfully executing the strategies that we have developed on their behalf. These include:

  • Winner of 15 An Post Smart Marketing awards including the Black Fox Grand Prix award 2014
  • Winner of Best Loyalty Programme of the Year at the EMEA Loyalty Awards 2014
  • Winner of Best Customer Relationship Management Strategy at International Loyalty Awards 2014
  • Multi Award Winners at the 2012 An Post Integrated Marketing Awards
  • Multi Award Winners at the 2011 An Post Direct Marketing Awards
  • Multi Award Winners at the 2010 An Post Direct Marketing Awards

NEW BUSINESS ENQUIRIES

We are always delighted to hear from companies who want to grow their customer value and create genuine customer loyalty. To find out more about how your organisation could work with Chilli Pepper to achieve this, simply click the button below.

Contact Us