In today’s globalised world, travel is more than just moving from one place to another; it’s an experience – and flying is an integral part of that experience. The most experienced travellers know the perks of Airline Loyalty Programmes. Whether…
Welcome to the ever-evolving world of brand marketing, where the traditional moulds of masculinity are being reshaped for a more inclusive era. As society’s understanding of gender broadens, brands have begun to steer away from one-dimensional masculine stereotypes and are…
The Lego brand has transformed itself from a simple toy maker into a true global phenomenon known for its utterly devoted fan base. This community of loyal fans continuously grows due to the innovative products and engaging brand experiences that…
The airline industry was the first to practice loyalty by offering frequent travellers free flights when Western Direct Marketing pioneered the first Airline Loyalty Programme for United Airlines just over 50 years ago, in 1972. Non-US based airlines were initially…
Revolut has, since its launch in 2015, been at the forefront of the Fintech Revolution. It’s a brand synonymous with continuous innovation & providing users with secure, fast, and convenient financial solutions that WIN. So much so that in under…
Generation Z are those born between the 1997 and 2012 and represent just over 25% of the Global Population. As of 2023, this segment held a reported €360 BILLION in buying/spending power –with projections suggesting that by 2026, Gen Z…
Millennials, or those born between 1981 and 1996, are a generation that brands simply cannot afford to ignore. They are the largest living generation, representing 2 BILLION consumers – almost 30% of the global population, they possess immense spending power,…
Welcome to the world of roaring engines and the iconic legacy of Harley-Davidson, a brand that not only pioneered motorcycle engineering but also mastered the art of building an incredibly loyal community across the globe. From the distinct rumble of…
“Scheme” is one of the most used words in the loyalty industry and when we hear businesses and marketing leaders use it when launching their customer loyalty initiatives, we can’t help but wince. Quite simply, it doesn’t do justice to…
The team at Zahra, recently hosted a conversation style interview with Gina Miltiadou, Co-Founder and Director of Zahra|Content That Connects, and our Founder & CEO Leanne Papaioannou on brand advocacy; how it nurtures emotional bonds, builds trust, and drives business…
Want to become a better loyalty innovator and receive the latest thinking for how your organisation can create stronger, more effective customer relationships? Subscribe to our Redefining Loyalty email newsletter today.
