As published by womenmeanbusiness.com on May 16th 2023. Chilli Pepper, Ireland’s only dedicated strategic customer loyalty agency, have come out on top against some of the strongest B2B Loyalty Programmes and Initiatives from across Ireland at the Irish Loyalty & CX…
“Let’s Talk Loyalty” is an industry podcast hosted by Paula Thomas for loyalty marketing professionals to listen to and discuss the latest ideas and marketing insights from loyalty specialists around the world. Chilli Pepper’s very own Leanne Papaioannou spoke on…
Convincing the powers that be that they need to be investing more money in your current customer base or a Loyalty Programme is a good move, but it can be a mean feat. However, accurate measurement of your existing customer…
Brands understand in order to enhance their customer experience they need to map out their entire customer journeys. Customer Journey Mapping illustrates every step a customer makes from finding a product that matches their needs, to awareness of the brand…
Your customer’s experiences can say a lot about your brand, and can also be of great benefit to your business, in fact: 78% of customers say that they will remain loyal to a brand if they receive a good, consistent…
Sport clubs have the most loyal fans in the world, so is it any wonder that they are leaders in innovations in Loyalty Programmes? Imagine making a product that frequently lets its customers down, that causes grown men to cry…
Many businesses are looking to use the next couple of months to plan their loyalty programmes for the year ahead. This is a great opportunity for you to use our Loyalty Audit Snapshot which you can work through with your…
Irish consumers are being overwhelmed with switch campaigns. But what’s incentivising customers to stay once you land them? And how do you strike the balance between acquiring and holding onto customers? Over the past few years, “switch” has become a…
“Scheme” is one of the most used words in the loyalty industry and one that we want to remove from your lexicon. When we hear business and marketing leaders use this word when launching their customer loyalty efforts, it makes…
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