Sport clubs have the most loyal fans in the world, so is it any wonder that they are leaders in innovations in Loyalty Programmes? Imagine making a product that frequently lets its customers down, that causes grown men to cry…
“Scheme” is one of the most used words in the loyalty industry and one that we want to remove from your lexicon. When we hear business and marketing leaders use this word when launching their customer loyalty efforts, it makes…
Loyalty Programmes have gone far beyond coffee stamps and money-off vouchers as a way to reward customers. Innovative, forward-thinking brands are constantly finding ways to connect with their customers in a far more meaningful manner and in some instances are…
They make most of the household spending choices; need an endless supply of products, and will keep their job for the rest of their lives. Is it any wonder that mothers are the focus of intensive brand loyalty campaigns? Building…
Customer expectations forever change. They want more from the brands they choose to shop with, they demand that companies know who they are, and, they want to be able to shop 24/7, in a way that suits them. With this…
