Amie Peters, Author at CHILLI PEPPER

Loyalty Retention

Podcast: Let’s Talk Loyalty with Leanne Papaioannou

“Let’s Talk Loyalty” is an industry podcast hosted by Paula Thomas for loyalty marketing professionals to listen to and discuss the latest ideas and marketing insights from loyalty specialists around the world. Chilli Pepper's very own Leanne Papaioannou spoke on…

Amie Peters10th March 2023

All About Loyalty

The Importance of Net Promoter Scores

Convincing the powers that be that they need to be investing more money in your current customer base or a Loyalty Programme is a good move, but it can be a mean feat. However, accurate measurement of your existing customer…

Amie Peters9th March 2023

User Experience

Using Customer Journey Mapping to enhance customer experience (CX)

Brands understand in order to enhance their customer experience they need to map out their entire customer journeys. Customer Journey Mapping illustrates every step a customer makes from finding a product that matches their needs, to awareness of the brand…

Amie Peters9th March 2023

All About Loyalty

How much is a great customer experience worth to your business?

Your customer's experiences can say a lot about your brand, and can also be of great benefit to your business, in fact: 78% of customers say that they will remain loyal to a brand if they receive a good, consistent…

Amie Peters5th March 2023

All About Loyalty Loyalty

Your New Years Loyalty Resolutions

The final quarter of the year is now in full swing, and with that brings a lot of planning for the year ahead. And if you're planning on making any resolutions for your Loyalty Programme next year, we have some…

Amie Peters1st January 2023

Customer Engagement Loyalty

A league of their own: How sports clubs harness the power of fan loyalty

Irish Sports fans are renowned for being amongst the best, in the world. The true power of their fandom can span industries and is evidenced right now, Zombie, a 24-year-old song by Irish group The Cranberries has reached number 1…

Amie Peters20th December 2022

All About Loyalty Loyalty

Is your loyalty programme ready for a New Year kick start?

Many businesses are looking to use the next couple of months to plan their loyalty programmes for the year ahead. This is a great opportunity for you to use our Loyalty Audit Snapshot which you can work through with your…

Amie Peters25th November 2022

Loyalty Retention

If marketers bombard and beg customers to switch providers, are they discouraging loyalty?

Irish consumers are being overwhelmed with switch campaigns. But what’s incentivising customers to stay once you land them? And how do you strike the balance between acquiring and holding onto customers? Over the past few years, “switch” has become a…

Amie Peters6th September 2019

Customer Engagement Loyalty Retention

5 Reasons to drop ‘Scheme’ from Marketing Speak

“Scheme” is one of the most used words in the loyalty industry and one that we want to remove from your lexicon. When we hear business and marketing leaders use this word when launching their customer loyalty efforts, it makes…

Amie Peters7th August 2019

Customer Engagement Loyalty

Points for Action: Going Beyond the Transaction

Loyalty Programmes have gone far beyond coffee stamps and money-off vouchers as a way to reward customers. Innovative, forward-thinking brands are constantly finding ways to connect with their customers in a far more meaningful manner and in some instances are…

Amie Peters8th July 2019

Amie Peters