It’s fair to say that brands across Ireland have come to the reality that throwing points and rewards at customers in the hope that it will keep them coming back, and make them more loyal, is not the quick fix…
Amie Peters17th May 2019
Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…
Amie Peters3rd January 2019
They make most of the household spending choices; need an endless supply of products, and will keep their job for the rest of their lives. Is it any wonder that mothers are the focus of intensive brand loyalty campaigns? Building…
Amie Peters27th July 2018
Thursday, the 3rd of May 2018 is a date that we’ll remember for quite some time here at Chilli Pepper. The An Post Smart Marketing Awards acknowledge and reward Ireland’s most impactful and innovative marketing campaigns, and it was a huge…
Amie Peters11th May 2018