Category

Measurement

LoyaltyMeasurement

Measuring Customer Loyalty

Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…
Amie Peters
3rd February 2016
LoyaltyMeasurementMillennials

Millennials and Loyalty

There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…
mickbrady
5th September 2015