Measurement Archives - CHILLI PEPPER

The Surprise and Delight Effect

Targeted, unexpected, customer surprises are a wonderful and effective way to engender loyalty to your brand, known in the trade as the “Surprise and Delight” effect. A marketing approach that views customers as individuals, with unique preferences, and sets…

mickbrady2nd April 2024

Loyalty Measurement

Measuring Customer Loyalty

Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…

Amie Peters3rd January 2019

B2B Loyalty Loyalty Rewards Measurement Mobile

The Shift in Loyalty for the Year Ahead

The customer landscape has changed so much in the last few years, and majority of Irish businesses are now focusing their attention on retaining their existing customers and driving higher levels of loyalty from their customers. Here are Chilli Pepper's…

mickbrady5th December 2018

Loyalty Measurement Millennials

Millennials and Loyalty

There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…

mickbrady5th November 2018

Advocacy Measurement

Is Your Business Measuring Customer Satisfaction or Customer Advocacy?

Many businesses currently measure customer satisfaction scores and are proud to wear the results as a badge of honour but does a high customer satisfaction score mean that you have high levels of loyal customers that are advocates of your…

mickbrady5th October 2018

Home Loyalty Performance Index Measurement

Loyalty Performance Index: Retail Loyalty Programmes at a High in Ireland

Leanne Papaioannou, Managing Director of Chilli Pepper and Gerard O’Neill, Chairman of Amárach Research discuss the results of the Loyalty Performance Index focussed on Irish Retail Loyalty Programmes. The biggest change witnessed in the minds of marketers in recent years…

mickbrady6th September 2015

Measurement

The Surprise and Delight Effect

Measuring Customer Loyalty

The Shift in Loyalty for the Year Ahead

Is Your Business Measuring Customer Satisfaction or Customer Advocacy?

Loyalty Performance Index: Retail Loyalty Programmes at a High in Ireland

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