mickbrady, Author at CHILLI PEPPER

Loyalty

5 Reasons to Drop ‘Scheme’ from Marketing Speak

“Scheme” is one of the most used words in the loyalty industry and when we hear businesses and marketing leaders use it when launching their customer loyalty initiatives, we can't help but wince. Quite simply, it doesn’t do justice to…

mickbrady9th July 2024

Advocacy

Building brand advocacy: Strategies for cultivating loyal customers

The team at Zahra, recently hosted a conversation style interview with Gina Miltiadou, Co-Founder and Director of Zahra|Content That Connects, and our Founder & CEO Leanne Papaioannou on brand advocacy; how it nurtures emotional bonds, builds trust, and drives business…

mickbrady13th June 2024

Customer Engagement

Behind the Charm: The Irish Language in Marketing

The idea of integrating the Irish language into your marketing or advertising strategy, may seem a tad unconventional at first glance, but it is brimming with potential. The Irish language is experiencing a vibrant renaissance, with its melodic tones and…

mickbrady10th May 2024

Loyalty Retention Rewards Programme

AI: Loyalty Friend or Foe?

The realm of customer loyalty has evolved tremendously over the years, with brands and marketeers continuously seeking innovative ways to stand out and create deeper, more meaningful relationships with their customers. And now, as we stand on the precipice of…

mickbrady8th May 2024

Advocacy Automotive Loyalty Luxury

In Pole Position: The Irish Luxury Car Market

The 'Mood' of Irish Consumers in early 2024 remains cautious – the combined effect of an almost 40-year inflation peak with corresponding high interest rates means that financial struggles are the true day-to-day reality for many Irish households. It may…

mickbrady25th April 2024

Advocacy Airline Brand Loyalty Loyalty Rewards Programme

The Power of Kids Loyalty Programmes

As adults, we’re so used to belonging to a range of Loyalty Programmes that recognise and reward our brand loyalty. Kids Programmes, when done ethically and purposefully, have the power to create brand connections from a very young age, that…

mickbrady15th April 2024

Advocacy Loyalty Measurement Retention

The Surprise and Delight Effect

Targeted, unexpected, customer surprises are a wonderful and effective way to engender loyalty to your brand, known in the trade as the “Surprise and Delight” effect. A marketing approach that views customers as individuals, with unique preferences, and sets…

mickbrady2nd April 2024

Advocacy Loyalty

Bespoke Facilitated Workshops

Chilli Pepper has been developing and facilitating bespoke workshops for our clients for over 18 years. These strategic workshops support brands in answering key business questions, overcoming difficult internal challenges and even developing new go to market propositions. Each bespoke…

mickbrady1st December 2023

Loyalty Retention

Podcast: Let’s Talk Loyalty with Leanne Papaioannou

This Let's Talk Loyalty episode focuses on the loyalty market in Ireland, hosted by Charlie Hills and featuring expert insights from Leanne Papaioannou. This podcast mark's Leanne Papaioannou's appointment as expert contributor to the European Loyalty White Paper by Mando-Connect…

mickbrady23rd October 2023

Awards

Chilli Pepper Comes out on Top

As published by womenmeanbusiness.com on May 16th 2023. Chilli Pepper, Ireland’s only dedicated strategic customer loyalty agency, have come out on top against some of the strongest B2B Loyalty Programmes and Initiatives from across Ireland at the Irish Loyalty & CX…

mickbrady19th May 2023

mickbrady

5 Reasons to Drop ‘Scheme’ from Marketing Speak

Building brand advocacy: Strategies for cultivating loyal customers

AI: Loyalty Friend or Foe?

In Pole Position: The Irish Luxury Car Market

The Power of Kids Loyalty Programmes

The Surprise and Delight Effect

Bespoke Facilitated Workshops

Podcast: Let’s Talk Loyalty with Leanne Papaioannou

Chilli Pepper Comes out on Top

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