Leanne Papaioannou, Managing Director of Chilli Pepper and Gerard O’Neill, Chairman of Amárach Research discuss the results of the Loyalty Performance Index focussed on Irish Retail Loyalty Programmes. The biggest change witnessed in the minds of marketers in recent years…
Frequent flyer programmes have been helping to wing us around the globe for more than 30 years. Now, airlines are switching their programmes from ‘miles travelled’ to ‘money spent’ in droves. All About Loyalty looks at three of the biggest…
The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn….
As customers’ expectations rise, financial institutions that want to get ahead of the game are developing sophisticated cross-channel customer loyalty programmes that leverage web, custom content and reward strategies to engage with existing customers, build brand awareness and generate new business.
The luxury car market is on the rise again with premium brands such as Porsche, BMW, Mercedes Benz, Audi and Volkswagen seeing record sales worldwide. Interestingly majority of the global high end brands see China as their most important growth…
There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…
Many businesses currently measure customer satisfaction scores and are proud to wear the results as a badge of honour but does a high customer satisfaction score mean that you have high levels of loyal customers that are advocates of your…
The customer landscape has changed so much in the last few years, and majority of Irish businesses are now focusing their attention on retaining their existing customers and driving higher levels of loyalty from their customers. Here are All About…
Everyone knows the theory of customer loyalty: A business that retains its customers for longer usually makes more money from them at a lower cost than one that is constantly paying to acquire new customers. Actually doing it – the…
