mickbrady, Author at CHILLI PEPPER

Loyalty

Want a successful Loyalty Programme – Beware the misconceptions

Everyone knows the theory of customer loyalty: A business that retains its customers for longer usually makes more money from them at a lower cost than one that is constantly paying to acquire new customers. Actually doing it - the…

mickbrady5th June 2019

Airline Loyalty

Up, Up and Away

Frequent flyer programmes have been helping to wing us around the globe for more than 30 years. Now, airlines are switching their programmes from ‘miles travelled’ to ‘money spent’ in droves. All About Loyalty looks at three of the biggest…

mickbrady6th May 2019

Custom Publishing FMCG Loyalty

Loyalty in a Fast Moving World

The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn.…

mickbrady6th April 2019

Loyalty Mobile

Integrating Mobile into Your Loyalty Programme

At All About Loyalty we often speak about member participation as being the holy grail of loyalty programmes – getting more customers to engage with your programme means higher levels of commitment and loyalty. So will the integration of mobile…

mickbrady5th March 2019

B2B Loyalty Measurement Mobile Rewards

The Shift in Loyalty for the Year Ahead

The customer landscape has changed so much in the last few years, and majority of Irish businesses are now focusing their attention on retaining their existing customers and driving higher levels of loyalty from their customers. Here are All About…

mickbrady5th December 2018

Loyalty Measurement Millennials

Millennials and Loyalty

There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…

mickbrady5th November 2018

Advocacy Measurement

Is Your Business Measuring Customer Satisfaction or Customer Advocacy?

Many businesses currently measure customer satisfaction scores and are proud to wear the results as a badge of honour but does a high customer satisfaction score mean that you have high levels of loyal customers that are advocates of your…

mickbrady5th October 2018

Home Loyalty Performance Index Measurement

Loyalty Performance Index: Retail Loyalty Programmes at a High in Ireland

Leanne Papaioannou, Managing Director of Chilli Pepper and Gerard O’Neill, Chairman of Amárach Research discuss the results of the Loyalty Performance Index focussed on Irish Retail Loyalty Programmes. The biggest change witnessed in the minds of marketers in recent years…

mickbrady6th September 2015

Financial Services Loyalty

Loyalty in a Financial Firestorm

As customers’ expectations rise, financial institutions that want to get ahead of the game are developing sophisticated cross-channel customer loyalty programmes that leverage web, custom content and reward strategies to engage with existing customers, build brand awareness and generate new…

mickbrady6th September 2015

Automotive Loyalty Luxury

Top Marques

The luxury car market is on the rise again with premium brands such as Porsche, BMW, Mercedes Benz, Audi and Volkswagen seeing record sales worldwide. Interestingly a majority of the global high-end brands see China as their most important growth…

mickbrady5th September 2015

mickbrady

Want a successful Loyalty Programme – Beware the misconceptions

Up, Up and Away

Loyalty in a Fast Moving World

The Shift in Loyalty for the Year Ahead

Is Your Business Measuring Customer Satisfaction or Customer Advocacy?

Loyalty Performance Index: Retail Loyalty Programmes at a High in Ireland

Loyalty in a Financial Firestorm

Top Marques

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Loyalty Performance Index

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