It’s fair to say that brands across Ireland have come to the reality that throwing points and rewards at customers in the hope that it will keep them coming back, and make them more loyal, is not the quick fix…
The customer landscape has changed so much in the last few years, and majority of Irish businesses are now focusing their attention on retaining their existing customers and driving higher levels of loyalty from their customers. Here are All About…
The Loyalty Performance Index (LPI) is the first ever independent report on loyalty programmes in Ireland. Download the report which highlights key findings from our 2014 Retail study.
