Loyalty Archives - CHILLI PEPPER

Airline Loyalty

Airline Loyalty Programmes: Aer Lingus AerClub

The airline industry was the first to practice loyalty by offering frequent travellers free flights when Western Direct Marketing pioneered the first Airline Loyalty Programme for United Airlines just over 50 years ago, in 1972. Non-US based airlines were initially…

Nicci Sheils11th October 2024

Loyalty

The RevPoints Revolution: Turning Daily Spending into Big Rewards

Revolut has, since its launch in 2015, been at the forefront of the Fintech Revolution. It’s a brand synonymous with continuous innovation & providing users with secure, fast, and convenient financial solutions that WIN. So much so that in under…

Nicci Sheils3rd September 2024

Loyalty Millennials Rewards Programme Uncategorised

Mastering the Millennial Mindset

Millennials, or those born between 1981 and 1996, are a generation that brands simply cannot afford to ignore. They are the largest living generation, representing 2 BILLION consumers - almost 30% of the global population, they possess immense spending power,…

Nicci Sheils15th August 2024

Loyalty

5 Reasons to Drop ‘Scheme’ from Marketing Speak

“Scheme” is one of the most used words in the loyalty industry and when we hear businesses and marketing leaders use it when launching their customer loyalty initiatives, we can't help but wince. Quite simply, it doesn’t do justice to…

mickbrady9th July 2024

Loyalty Retention Rewards Programme

AI: Loyalty Friend or Foe?

The realm of customer loyalty has evolved tremendously over the years, with brands and marketeers continuously seeking innovative ways to stand out and create deeper, more meaningful relationships with their customers. And now, as we stand on the precipice of…

mickbrady8th May 2024

Advocacy Automotive Loyalty Luxury

In Pole Position: The Irish Luxury Car Market

The 'Mood' of Irish Consumers in early 2024 remains cautious – the combined effect of an almost 40-year inflation peak with corresponding high interest rates means that financial struggles are the true day-to-day reality for many Irish households. It may…

mickbrady25th April 2024

Advocacy Airline Brand Loyalty Loyalty Rewards Programme

The Power of Kids Loyalty Programmes

As adults, we’re so used to belonging to a range of Loyalty Programmes that recognise and reward our brand loyalty. Kids Programmes, when done ethically and purposefully, have the power to create brand connections from a very young age, that…

mickbrady15th April 2024

Advocacy Loyalty Measurement Retention

The Surprise and Delight Effect

Targeted, unexpected, customer surprises are a wonderful and effective way to engender loyalty to your brand, known in the trade as the “Surprise and Delight” effect. A marketing approach that views customers as individuals, with unique preferences, and sets…

mickbrady2nd April 2024

Advocacy Loyalty

Bespoke Facilitated Workshops

Chilli Pepper has been developing and facilitating bespoke workshops for our clients for over 18 years. These strategic workshops support brands in answering key business questions, overcoming difficult internal challenges and even developing new go to market propositions. Each bespoke…

mickbrady1st December 2023

Loyalty Retention

Podcast: Let’s Talk Loyalty with Leanne Papaioannou

This Let's Talk Loyalty episode focuses on the loyalty market in Ireland, hosted by Charlie Hills and featuring expert insights from Leanne Papaioannou. This podcast mark's Leanne Papaioannou's appointment as expert contributor to the European Loyalty White Paper by Mando-Connect…

mickbrady23rd October 2023

Loyalty

Airline Loyalty Programmes: Aer Lingus AerClub

The RevPoints Revolution: Turning Daily Spending into Big Rewards

5 Reasons to Drop ‘Scheme’ from Marketing Speak

AI: Loyalty Friend or Foe?

In Pole Position: The Irish Luxury Car Market

The Power of Kids Loyalty Programmes

The Surprise and Delight Effect

Bespoke Facilitated Workshops

Podcast: Let’s Talk Loyalty with Leanne Papaioannou

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