Category

Loyalty

LoyaltyMeasurement

Measuring Customer Loyalty

Brands across the globe are developing loyalty programmes that re-focus their strategies on retaining existing customers and building on their loyalty. With the key objective being to build impactful long-term customer relationships with their most loyal customers, so that they…
Amie Peters
3rd February 2016
AirlineLoyalty

Up, Up and Away

Frequent flyer programmes have been helping to wing us around the globe for more than 30 years. Now, airlines are switching their programmes from ‘miles travelled’ to ‘money spent’ in droves. All About Loyalty looks at three of the biggest…
mickbrady
6th September 2015
Custom PublishingFMCGLoyalty

Loyalty in a Fast Moving World

The FMCG sector has always been associated with a take no prisoners approach to winning and retaining customers. However, the usual discount and multiple purchase offers have proved counterproductive, eating into their bottom line and resulting in high customer churn.…
mickbrady
6th September 2015
Financial ServicesLoyalty

Loyalty in a Financial Firestorm

As customers’ expectations rise, financial institutions that want to get ahead of the game are developing sophisticated cross-channel customer loyalty programmes that leverage web, custom content and reward strategies to engage with existing customers, build brand awareness and generate new…
mickbrady
6th September 2015