“Let’s Talk Loyalty” is an industry podcast hosted by Paula Thomas for loyalty marketing professionals to listen to and discuss the latest ideas and marketing insights from loyalty specialists around the world.
Chilli Pepper’s very own Leanne Papaioannou spoke on the podcast’s 8th episode: Lessons from a Loyalty Expert.
Leanne set up Chilli Pepper over sixteen years ago as Ireland’s only dedicated strategic loyalty agency. Since then she has advised customer-focused clients how best to capture, understand and convert marketing insights in to Loyalty Programmes and customer strategies that drive true brand advocacy.
Discussion in the podcast includes the evolution of loyalty practices in the Irish market, through to the latest global insights on capturing and driving your net promoter score in new and useful ways.
Key Resources Recommended in this Show:
2) Net Promoter Score concept (NPS)
3) Customer Trends and Insights
4) Forrester Research: Customer Loyalty Playbook 2019
Listen to the Podcast here:
https://apple.co/2oipkaM – Apple Podcasts
https://spoti.fi/35UBVlk – Listen on Spotify