Chilli Pepper have partnered with Amárach Research to present the Loyalty Performance Index (LPI) which is the first ever independent research report on loyalty programmes in Ireland.
This unique research model has been developed to identify loyalty winners and provide useful benchmarking data for any brands currently running or planning to embark on a loyalty programme.
Its objective is to help brands benchmark themselves against other loyalty programmes in the market and more specifically in their category, in order to achieve better success for their programmes through higher levels of customer participation – the key to loyalty success!
With plans to expand the LPI Report across other industries and expand its coverage both within Ireland and to other European markets so that companies running loyalty programmes can define how successful they are in the loyalty landscape moving forward.
Find out more about the Loyalty Performance Index.
Chilli Pepper and Amárach Research and have begun a series of one-to-one briefings with brands operating loyalty programmes in Ireland, taking a more detailed look at different programmes and customer segments, as well as at the different drivers of loyalty economics (as measured by customer spending and ROI) for different retailers. To speak to Leanne directly, contact her on +353 1 531 1421, or to speak to Gerard, contact him on +353 1 410 5200.
The inaugural Loyalty Performance Index focussed on the top 10 Retail Loyalty Programmes in Ireland across the food, fuel, fashion and home-ware and beauty categories.