loyalty Archives - CHILLI PEPPER

Customer Engagement Loyalty

Points for Action: Going Beyond the Transaction

Loyalty Programmes have gone far beyond coffee stamps and money-off vouchers as a way to reward customers. Innovative, forward-thinking brands are constantly finding ways to connect with their customers in a far more meaningful manner and in some instances are…

Amie Peters8th July 2019

Loyalty

Want a successful Loyalty Programme – Beware the misconceptions

Everyone knows the theory of customer loyalty: A business that retains its customers for longer usually makes more money from them at a lower cost than one that is constantly paying to acquire new customers. Actually doing it - the…

mickbrady5th June 2019

Loyalty Mobile

Integrating Mobile into Your Loyalty Programme

We often speak about member participation as being the holy grail of loyalty programmes – getting more customers to engage with your programme means higher levels of commitment and loyalty. So will the integration of mobile into your loyalty programme…

mickbrady5th March 2019

B2B Loyalty Loyalty Rewards Measurement Mobile

The Shift in Loyalty for the Year Ahead

The customer landscape has changed so much in the last few years, and majority of Irish businesses are now focusing their attention on retaining their existing customers and driving higher levels of loyalty from their customers. Here are Chilli Pepper's…

mickbrady5th December 2018

Loyalty Measurement Millennials

Millennials and Loyalty

There has been much talk about the impact that Millennials “consumers reaching young adulthood around the year 2000” will have on brands’ Loyalty Programmes. We have compiled some interesting thoughts for you to consider when dealing with Millennials and Loyalty,…

mickbrady5th November 2018

Advocacy Measurement

Is Your Business Measuring Customer Satisfaction or Customer Advocacy?

Many businesses currently measure customer satisfaction scores and are proud to wear the results as a badge of honour but does a high customer satisfaction score mean that you have high levels of loyal customers that are advocates of your…

mickbrady5th October 2018

loyalty Archives - CHILLI PEPPER

Points for Action: Going Beyond the Transaction

Want a successful Loyalty Programme – Beware the misconceptions

The Shift in Loyalty for the Year Ahead

Is Your Business Measuring Customer Satisfaction or Customer Advocacy?

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