THE
TRUTH
A 2-Day Masterclass
in Customer Connection
DUBLIN, IRELAND
18TH – 19TH NOVEMBER 2025
POWERED BY:
PLATINUM SPONSOR:
Of attendees said that they would recommend this event to others.
Join over 1,000 Marketing and Business Professionals across 43 countries who have already experienced this event.
Earn a globally recognised and certified Customer Academy Diploma in Loyalty Certification (CADipL™).
Chilli Pepper is delighted to bring this 2-Day Loyalty Masterclass to Irish and European professionals; in partnership with Truth’s Customer Academy. This highly interactive and engaging event will bring attendees on a journey through the evolution of loyalty as we know it, examining the strategic and commercial imperatives of best-in-class Loyalty Programme development and elevation.
Meet Amanda Cromhout
Master Trainer, Founder & CEO: Truth Customer Academy.
International Loyalty Personality of the Year 2024, acclaimed author of ‘Blind Loyalty’ and Master Trainer, Amanda will lead out The Truth About Loyalty: A 2-Day Masterclass in Customer Connection.
MEET LEANNE PAPAIOANNOU
Founder & CEO: Chilli Pepper | Redefining Loyalty
Internationally celebrated Strategic Loyalty Leader, who has helped countless forward-thinking companies succeed in Loyalty.
Leanne will join Amanda and Nick for panel discussions on the power of Customer Loyalty Data and how to make the most of it.
NICK WATSON
VP Business Consulting at Marigold
Nick has supported brands like Coca-Cola, Tesco and The White Company to power truly personalised marketing. At Marigold he supports clients in delivering engaging digital experiences, personalised multi- channel marketing and utilise technology to deliver best in class Loyalty Programmes.
Nick will support Amanda in delivering the Managing an RFP Process and Evaluating Technology Platforms module.
Who should attend?
Marketing Professionals
who are looking to gain a deeper understanding of the changing customer loyalty space.
Loyalty & CRM Managers
who want to see what best practice looks like at national and international levels.
Brands with a Loyalty Programme
who want to assess their current loyalty offering with a view to improving or refining it.
Considering a Loyalty Programme
and want to understand the key strategic rationale for implementing a Loyalty Programme.
Join over 1,000 Marketing and Business Professionals across 43 countries, who have gone on to apply their learning to access and refine their existing Loyalty Programmes, or create and launch new ones.
And now, for the first time ever in Europe, you get to spend 2-days learning about how to truly connect with your customers and to create customer loyalty that lasts!
For more information, including course content, please download The Truth About Loyalty: A 2-Day Masterclass in Customer Connection Brochure.
Key Takeouts
Key Strategic Rationale for Loyalty Programme Development.
Loyalty Programme Design: Key criteria and Considerations.
Technical Considerations: How to select the right Loyalty Platform.
How to Construct a commercial Loyalty Business Case.
Loyalty Programme Launch Roadmap and key challenges.
Key success factors of Loyalty Programme Management.
DATE
18th & 19th
November 2025
VENUE
Herbert Park Hotel,
Ballsbridge Terrace,
Ballsbridge, Dublin,
D04 R2T2, Ireland
COST
Early Bird Offer
€1,399
Regular Price
€1,599