Developed a Player Relationship and eCRM Strategy for the National Lottery that was built on key customer insights and an over-arching, strategically coherent and player-oriented business case.
Circle K: Play or Park
Gamification changes the loyalty game completely for Ireland's largest fuels & convenience retailer
Arnotts
Creating a 'no limits' Loyalty Strategy for Arnotts' biggest fans
SuperValu
Examining how SuperValu shoppers wanted - and expected - to be rewarded
