Nicci Sheils, Author at CHILLI PEPPER

Loyalty

The RevPoints Revolution: Turning Daily Spending into Big Rewards

Revolut has, since its launch in 2015, been at the forefront of the Fintech Revolution. It’s a brand synonymous with continuous innovation & providing users with secure, fast, and convenient financial solutions that WIN. So much so that in under…

Nicci Sheils3rd September 2024

Customer Engagement Gen Z

Cracking the Code: Gen Z

Generation Z are those born between the 1997 and 2012 and represent just over 25% of the Global Population. As of 2023, this segment held a reported €360 BILLION in buying/spending power –with projections suggesting that by 2026, Gen Z…

Nicci Sheils28th August 2024

Loyalty Millennials Rewards Programme Uncategorised

Mastering the Millennial Mindset

Millennials, or those born between 1981 and 1996, are a generation that brands simply cannot afford to ignore. They are the largest living generation, representing 2 BILLION consumers - almost 30% of the global population, they possess immense spending power,…

Nicci Sheils15th August 2024

Advocacy Brand Loyalty

The Road Less Travelled: How Harley-Davidson created a Global Community of Enthusiasts

Welcome to the world of roaring engines and the iconic legacy of Harley-Davidson, a brand that not only pioneered motorcycle engineering but also mastered the art of building an incredibly loyal community across the globe. From the distinct rumble of…

Nicci Sheils23rd July 2024

Nicci Sheils

The RevPoints Revolution: Turning Daily Spending into Big Rewards

Cracking the Code: Gen Z

The Road Less Travelled: How Harley-Davidson created a Global Community of Enthusiasts

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